By John G. Turner
Based as an area collage ministry in 1951, Campus campaign for Christ has develop into one of many world's greatest evangelical enterprises, this present day boasting an annual finances of greater than $500 million. Nondenominational businesses like Campus campaign account for far of recent evangelicalism's dynamism and version to mainstream American tradition. regardless of the significance of those "parachurch" businesses, says John Turner, historians have principally neglected them.
Turner deals an available and colourful background of Campus campaign and its founder, invoice brilliant, whose advertising and fund-raising acumen remodeled the association into a world evangelical empire. Drawing on archival fabrics and multiple hundred interviews, Turner demanding situations the dominant narrative of the secularization of upper schooling, demonstrating how Campus campaign helped reestablish evangelical Christianity as a visual way of life on American campuses. past the campus, vibrant improved evangelicalism's impact within the worlds of commercial and politics. As Turner demonstrates, the tale of Campus campaign displays the halting flow of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its becoming affluence.
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Extra info for Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America
Henrietta Mears wanted to hear weekly reports from her students on attempts to witness at UCLA, USC, and other area campuses. She also took her followers to towns across Southern California to practice street evangelism. Bright was initially “scared to death” to talk with others about Jesus Christ. With “mouth dry and heart pounding,” Bright wrote later, “I spoke with Bob [a visitor to Hollywood Presbyterian] about inviting Jesus Christ into his life . . ” Bright’s effort was successful, and the recipient of his first attempt at personal evangelism eventually went to seminary.
Like Bright,  A COUNTRY BOY they had endured embarrassments and setbacks. They were, however, a resilient and confident minority hopeful that evangelism would reconnect America with its Christian heritage. Through Campus Crusade for Christ, Bright would pursue that goal by targeting the rising generation of postwar American leaders. A COUNTRY BOY [ 39] This page intentionally left blank 2 Campus Ministry at America’s “Trojan Horse” After deciding to found Campus Crusade for Christ, Bright wrote potential supporters to outline his vision, which fused spiritual and political concerns and objectives.
He also designed an evangelistic wrinkle to the basic deputation strategy. Appropriate for a budding evangelist converted in Tinseltown, Bright planned to produce an evangelistic film that his teams could show to campus groups. 4 Eliminating the need to establish permanent campus chapters, Bright expected other ministries and local congregations to “disciple” Campus Crusade’s converts, much as Billy Graham partnered with local churches. Bright, however, neither developed a close relationship with existing campus ministries nor chose to work within the confines of Hollywood Presbyterian or the Presbyterian denomination.
Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America by John G. Turner